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Web Terminology

Common terms, acronyms and phrases used by web designer & developers.

  • Server

    Physical computer or software program specially configured to deliver information to other computers/programs over a network/internet.

  • URL (Uniform Resource Locator)

    Specific address of a web page.

  • Browser

    A software application that is used to visit websites. (i.e. Chome, Firefox, Opera, Internet Explorer, Safari, etc.)

  • Web Analytics

    Data about the usage of a website (people, locations, browsers, etc. collected by special software such as Google Analytics)

  • Back-End

    Refers to anything going on behind-the-scenes of a website not shown on the front-end to the users.

  • Copy


  • HTML (Hyper Text Mark-up Language)

    Standard programming language for creating web pages and web applications.

  • CSS (Cascading Style Sheets)

    Programming language used to control the style & presentation of web elements.

  • JS (JavaScript)

    Programming language used to create interactive effects within web browsers.

  • AJAX (Asynchronous JavaScript and XML)

    Development techniques using web technologies to send & retrieve data from a server asynchronously (in the background) without the need to refresh a web page.

  • CMS (Content Management System)

    A system that manages the creation & modification of web content (typically include web-based editing, publishing, and management of content).

  • SEO (Search Engine Optimization)

    Process of improving the ranking of a website in search engine "natural" or "organic" results.

  • TLD (Top Level Domain)

    Refers to the last segment of a domain name (after the "dot") that typically identifies the purpose or the type of organization associated with it. (also known as domain suffixes... i.e. .com, .net, .org, .gov, .biz, .mil, .edu, etc.)

  • Cache (also referred to as browser cache)

    System for temporary storage of web documents to efficiently satisfy subsequent requests.

  • Responsive

    Approach to website design that makes use of flexible layouts and used the visitor's device screen size and orientation to change the layout accordingly.

  • Bandwidth

    The rate of data transfer through a computer network.

  • Blog

    Journal of posts on the website (typically results in 50% increase in traffic!)

  • HTTPS (Hypertext Transfer Protocol Secure)

    Secure version of HTTP, protocol over which data is sent between the browser and the connected website.